Vacant job

Aimpoint AB is the company that created and developed the red dot sight, which we are now the world-leading supplier of. Aimpoint's sights are used in the civilian hunting and shooting market as well as by police and military. The company has over 450 employees and generates approximately 1.7 billion SEK in revenue. Sales in the USA are conducted through our American subsidiary, Aimpoint Inc.

Our headquarters is located in Malmö and production units are in Malmö and Gällivare. Aimpoint is a company within the Sandberg Development group. For more information about the company, please visit www.aimpoint.com/se (http://www.aimpoint.com/se)

Head of Web and Online Marketing

Are you a strategic and results-oriented individual with a passion for digital innovation?

We are now looking for a Head of Web and Online Marketing who will play a crucial role in strengthening our online presence, driving digital growth, and creating outstanding customer experiences.

About the role

As the Head of Web and Online Marketing at Aimpoint, you will be responsible for developing and implementing our digital marketing strategy and optimizing our web platforms. You will work closely with various departments to ensure that our digital efforts align with the company's overall goals and vision.

Main areas of responsibility

Strategic development: Design, implement, and drive long-term segmented digital strategies, primarily targeting countries such as Sweden, France, Germany, Austria, Italy, and Spain.

Website management: Ensure daily operations, publish new content as needed (Umbraco), oversee and regulate cookies (Cookiebot), and explore and implement improvements regarding UX and technical functionality.

Digital marketing: Design, drive, and evaluate campaigns within Hubspot, SEM, and Meta Ads, combined with executing SEO to optimize traffic flow.

Analysis and optimization: Use GA4, Semrush, Microsoft Clarity, and Algolia to analyze and optimize traffic and search behaviors, report KPIs, and use insights gained to continuously improve performance and identify development opportunities.

Customer-centric: Understand customer behaviors and create digital experiences that reflect Aimpoint's values.

Qualifications

Relevant higher education in marketing/communication or equivalent.

At least 5–10 years of experience in digital marketing and web management.

Solid technical knowledge of CMS (we work in Umbraco), Google Analytics, HubSpot SEO tools, and digital advertising.

Basic knowledge of Photoshop and Premiere Pro is a plus.

Fluent in Swedish and English, both spoken and written.

We are looking for someone who is

Strategic and creative: You have the ability to think long-term and create engaging campaigns.

Communicative and collaborative: You thrive in a role where you work across departmental boundaries.

Innovative and passionate: You are eager to stay at the forefront of digital technology and marketing.

What we offer

At Aimpoint, we combine innovation, reliability, and respect in everything we do. This is a key role where you will have the opportunity to shape our digital future and contribute to the company's global success.

Personality-wise, you are innovative and have a technical interest. You are goal- and results-oriented, engaged, and driven. Despite your independence, you also have excellent collaboration skills and a holistic view. You stand out through strong ownership and consistent completion of tasks within agreed timelines. Your work style is characterized by structure and precision, and you have experience managing multiple processes and issues simultaneously. Your ability to analyze and prioritize correctly are important components for success.

The position is based in Malmö.

Your immediate supervisor is the Marketing & e-Commerce Director, where you will be part of a team of seven colleagues in the marketing and communications department in Malmö.

We are driven by our values of Performance, Innovation, and Commitment! – We believe you are too!

Like us, you enjoy having fun at work and see interactions with others as both challenging and stimulating, where collaboration with colleagues and customers is a natural part of the job.

If you have questions or are interested in learning more, please feel free to contact:

HR Senior Recruiting Specialist - Joacim Larsson Joacim.larsson@aimpoint.com (mailto:Joacim.larsson@aimpoint.com)

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You apply for the position via our career website.

Join us on our journey - Aimpoint AB

As we are working with ongoing selection, we would like to have your application as soon as possible.